Attention Seeking

The other night, I was playing soccer with my son at an empty playground.

It was just the two of us, chasing the ball under a wide sky, when he charged toward the net and started singing a lyric that stopped me cold. One of those lyrics. The kind that makes you wince — because you know your kid doesn’t understand what they’re saying, but the message? Yeah, that one lands.

I called a timeout. We sat on the bench together, and I gently explained what those words actually meant. That led us down a conversation about why we repeat things we don’t fully understand. Why we copy others. Why we seek attention — especially when we don’t feel fully seen.

He told me about a boy at school, Harrison, who sometimes acts hurt just to get attention. We talked about how that kind of behaviour isn’t about drama. It’s about wanting to be noticed.

It reminded me of something I see in grown women all the time — especially those of us building businesses, personal brands, or just trying to figure out who we are in midlife:

👉 When we don’t feel seen, we create performances to become seen.

We post louder.

We hustle harder.

We bend ourselves into the shape we think others will love.

And somewhere in that performance, we lose the thread of who we really are.

At Home, The Message Hit Again…

When we got home, our dog Ruby began flinging her toy around, barking and bouncing like a little maniac.

She wasn’t hungry.

She wasn’t hurt.

She just wanted attention.

And suddenly, the conversation with my son clicked even deeper.

When our needs go unmet, we find creative ways to be seen.

Sometimes that looks like throwing a toy across the room.

Other times, it looks like building a brand that’s more about validation than truth.

It’s not bad. It’s human.

But it’s also not sustainable.

Midlife Branding Isn’t About Proving — It’s About Returning

If you’re anything like me (or my clients), you’re not interested in building a brand that’s performative anymore. You’re done with the forced messaging, the over-curated photoshoots, and trying to squeeze yourself into some outdated idea of “professional.”

What you’re craving is clarity.

You want to know:

• What’s real for you now

• What parts of your voice are still hiding

• And how to finally show up as yourself — in life and in business

You want to feel confident in your brand because it reflects your actual soul.

Not a version of you that’s chasing hearts, likes, or approval.

And that’s exactly what we’ll explore together in my upcoming free masterclass.

🌟

Discover Your Magnetic Blueprint

A free 2-hour experience to reconnect with your voice, your brand, and your energetic truth.

Monday, June 16 @ 7:30 PM EST

We’ll dive into:

Your Magnetic Archetype

🧬 How your Astrology, Human Design & Venus Star Point shape your brand

⚡ Why emotions + nervous system regulation are the real keys to visibility

💥 What old patterns might still be dimming your shine — and how to release them

This is branding from the inside out.

No performative fluff.

Just truth, energy, and the kind of alignment that doesn’t need to shout to be seen.

👉 [Reserve your seat for the free masterclass here.]

(Link will be live in the description of the podcast + on my Instagram.)

Final Thoughts

You’re not too much.

You’re not needy.

And you’re definitely not broken.

You’re just in a new season — one that requires deeper self-connection, not louder strategies.

It’s time to stop throwing toys for attention and start reclaiming your magnetic presence — one truth at a time.

I’ll see you there.

With tenderness + truth,

Tara

PS: Want more on this?

🎧 Listen to the full podcast episode here → [The Tara Kinden Audio Experience]

📲 Come find me on Instagram for behind-the-scenes truths → [TaraKindenCo]

📝 Or check out the rest of the story inside this week’s deeper dive coming this Wednesday → [Listen HERE]